Your Business and the Community — Volunteer Work
Volunteering; a bridge to a stronger community, and assisting the nearby needy. To quote the old saying, “charity begins at home”. Scheduling this is often difficult, and before you know it you don’t have nearly as long at your disposal to actually do some good. Of course, when volunteering becomes a team effort with friends from work, it will be more enjoyable.
This is a call, then, for other companies to take a cue from far-sighted firms like Connecticut’s Adaptive Marketing LLC. As well as financial and shopping benefits programs including BusinessMax (MVQ*BIZMAX) designed for the benefit of consumers, Adaptive Marketing organizes local volunteer activity to give its employees the time to give back to the community.
If you were asked for examples of company-backed volunteer work, you’d most likely talk in terms of giving blood, maybe an annual donation drive, nothing more, but that’s simply no longer true. To go back to our earlier example, Adaptive Marketing has provided its staff members with the chance to help with anything from running shoe recycling campaigns to local tree planting weekends. With the information — location, time, date, specifics of event, etc. — announced it has become very simple for staff to set aside the time they’d volunteer and what program they’d join. Giving volunteers their say in which activities the company supports is essential. Employees of Adaptive Marketing can choose from an assortment of local initiatives. Prior projects have included work in areas as diverse as education for children and young adults, green programs, and events cultivating the area’s theatre. This provides Adaptive Marketing volunteers with the opportunity to use their time as efficiently as possible and have fun getting involved.
Typically a company supported volunteer program — fundraising with a local school, for example, or helping out at a homeless shelter — is either done on a regular schedule or as a one-off event. Even staff who say they haven’t the time to spare can arrange for the public library’s used book sale or a Saturday morning park clean-up. Turning their profit-making skills to the benefit of the community around them is a practice with a long pedigree at many firms. The good worksefforts of those who work at Adaptive Marketing and other businesses create valuable goodwill around their home base. Helping others makes you feel a lot better about yourself — which is just the sort of feeling to make members of staff motivated in both their volunteer work and back behind their desks.
